Evaluate And Explore New Options
This is the time to start taking a look at what marketing strategies you’ve used this year and take a look at the results. What performed well, what didn’t. What will you be continuing with and what will you be eliminating. Now, take the budget allocated to the eliminated options and apply them to new strategies. For example, there are a lot more people working from home now post pandemic. So, that means mail marketing has been working better than ever. This can be something new you add based on our social changes.